SunWest announced the release of its exciting new Halloween-themed branded program for late season yellow peaches and first to market California Mandarins — both just in time for the fall promotions.
SunWest Fruit Co., a leading grower-packer-shipper of both late season stone fruit and California citrus is promoting the Last Flame variety yellow peaches under its Peach-O-Ween moniker as well as the Miho Wase mandarin under its Mand-O-Ween brand.
“We are excited to be able to launch our new branded program that highlights the beginning of the fall season and brings the colorful and spooky fun of the Halloween Holiday to your produce department,” said Gino DiBuduo, sales director.
Last Flame Yellow Peach-O-Ween will be packed in both a Single Layer Euro Carton for bulk sales, as well as in a two-pound high-graphic pouch bag. Peach-O-Ween will be available now through mid- or late October.
“We made the decision to offer both bulk and bag to give the retailer the option on how to merchandise the fruit given their store format. Some traditional retailers are able to build attractive displays with our high-graphic cartons while still marketing the traditional bulk format and utilizing the theme with our oversized PLU stickers. While others can use the high graphic bags to supplement their department with an additional peach offering and can drive incremental sales and/or cross merchandise,” said DiBuduo.
SunWest Miho Wase Mand-O-Ween will be offered in a two-pound, three-pound, or five-pound bag, as well as bulk. The Mand-O-Ween will be available for loading mid-October through early November.
“The Mand-O-Ween program is especially exciting not only because the timing overlap perfect for the Halloween holiday, but as well because it is one of the first California mandarins to hit the market, and we felt it was a perfect way to kick off the season,” said DiBuduo.
SunWest will offer the Mand-O-Ween in similar format to the Peach-O-Ween where they will have both bags with high graphics as well as themed oversized PLU stickers.
