In a move to bolster its sales efforts, Index Fresh hired Susie Rea this month. Rea has a great reputation in the avocado industry and brings with her an extremely successful 23-year career in produce sales, supported by strong industry relationships globally.

“Susie is an incredibly dynamic sales professional with an excellent track record. Her positive outlook on the future of the avocado business is infectious and we are very excited to have her on our team,” said Steve Roodzant, president and CEO of Index Fresh.

Rea will be joining Index Fresh’s expert sales team members who dedicate themselves to building long-term relationships with clients around the world. “We’re excited to welcome Susie to the team. Her extensive experience in business development within the industry, and in-depth knowledge of the grower and retail side of the business are significant assets for Index Fresh,” said Todd Elder, vice president of sales and marketing.

In her sales and business development role, Rea also brings her experience in building programs from the ground up; launching new products; and working with diverse groups of produce retail consumers and growers.

“The leadership that Steve brings to the company is very inspiring and I am fascinated by the experience and unity of everyone within the company and their overall dedication to provide a heightened level of service to the customer that will absolutely have an impact on each and every one of their organizations,” said Rea.