Fresh Prep announces new brand, Fair Earth Farms, with home compostable packaging

Date: 
Wednesday, 12 August 2020 - 5:00am

fairearthFresh Prep, a division of Boskovich Fresh Food Group, announced the launch of its new retail salad line, under the Fair Earth Farms brand. The Fair Earth Farms value added product line will feature both single serve and bagged salad kits with restaurant inspired recipes. They will be the first salad line to be introduced in 100 percent home compostable packaging.

"We understand the urgency and importance of reducing single-use plastic in packaging within the produce industry today. Fair Earth Farms innovative packaging was developed specifically with the goal of eliminating petrolium based outer plastic packaging entirely," said George Boskovich III, Fresh Prep CEO.

“Elimination of single-use plastics is a common thread in all of Fair Earth Farms products. Different than other recycling or other compostable materials, the Fair Earth Farms home compostable bags and trays are certified to break down in a home compost or landfill in less than 70 days,” said David Adams, Fresh Prep vice president of retail sales and marketing. "Our recently completed nationwide consumer survey indicated a strong preference around elimination of single use plastic in as many retail food offerings as possible. Consumer research also indicated consumers would spend 10-15 more more knowing that their choice of value-added salads would not contribute to the ongoing single-use plastic contamination. Beyond our unique home compostable packaging, are restaurant quality flavors and craveable meal additions." 

About D. Otani Produce

In business since 1989, D. Otani Produce, Inc. has grown into one of Hawaii’s largest produce wholesalers, enjoying business with hotels, restaurants, local business institutions. We are also a major distributor to Hawaii’s retailers.

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D. Otani Produce
1321 Hart St
Honolulu, HI 96817

Phone: (808) 509-8350

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