While summer is well under way, the Produce for Better Health Foundation is thinking ahead to September and unveiling a new National Fruits and Veggies Month Toolkit available at www.fruitsandveggies.org/nfvm-toolkit.

Last year PBH declared September as National Fruits and Veggies Month as part of its comprehensive strategic plan to elevate fruit and vegetable consumption to a national priority; this year, the dynamic online National Fruits and Veggies Month Toolkit will make it even easier for industry partners to join the action to spread the Have A Plant Movement nationwide.

This year’s theme, National Fruits and Veggies Month: Have A Plant Nation, is all about making the Have A Plant Movement bigger, to reach even more Americans across the country with ways they can enjoy more fruits and veggies for happier, healthier lives. Have A Plant Nation will highlight how, at a time when people are craving togetherness and unity, fruit and veggie-filled meals can be that catalyst for: inspiring greater family connections; celebrating the diverse ways people uniquely enjoy foods across the nation; improving public health among all people across America; and elevating how the produce industry and influencers have come together to advocate for more fruits and veggies at every meal.

“September is a moment in time when, together, we can rally around bringing fruits and vegetables to the center of our plates, our hearts and our homes, throughout the nation,” said Wendy Reinhardt Kapsak, president and CEO of PBH. “We’re tapping into PBH’s unique behavioral research insights to bring industry partners meaningful resources – it’s truly a great way PBH can pay it forward. That’s what National Fruits & Veggies Month is all about. We provide the consumer campaign with corresponding resources, including tips, tricks, facts and hashtags as well as research and additional expertise. You take it from there, and we will support you every step of the way.”

PBH’s National Fruits and Veggies Month Toolkit features the following resources for collaborating partners:

• Pre-written social media posts and images for industry, influencers and consumers alike to post and share on their social media channels. Providing hope and inspiration to consumers generates buzz and reminds them to Have A Plant during September and beyond.
• Ideas for how companies and influencers can involve their own employees and/or followers, such as challenging everyone to take the Have A Plant Pledge, where they commit to eating one more fruit and/or vegetable every single day in September. Small changes like this that are done in a repetitive manner can evolve into sustaining actions that eventually form into a habit, making fruits and veggies part of Americans’ daily routines beyond just the one-month challenge in September.
• Sample press release for collaborators to add their logo and express their support for National Fruits and Veggies Month to help consumers eat and enjoy more fruits and vegetables more often.
• Turn-key editorial copy for use in newsletters, websites and other internal and external communications to encourage people to celebrate National Fruits and Veggies Month; take the Have A Plant Pledge; and join the Movement to eat more fruits and vegetables every day.
• Segmented promotional ideas and opportunities for suppliers, retailers, community leaders and influencers.

“We listened to our members and heard that there was a great desire for turn-key resources to guide and encourage people to join National Fruits and Veggies Month activities, well in advance of September, to help inspire promotions planning now,” said Katie Toulouse, marketing and communications director for PBH. “We hope everyone can start planning now, and we welcome your suggestions and ideas on how we can partner together to truly take the Have A Plant Movement nationwide.”