Progressive Produce's year-round Hollywood Fries program continues to grow, and its premium frying potato has seen tremendous demand as the foodservice industry adjusts to the new normal.

"More and more restaurants recognize the value of adding fresh cut fries to their menu. Not just as financial value, but a culinary one as well," said Gary Askenaizer, product manager for Progressive Produce. "The taste and quality of a fresh cut fry are incomparable, in my humble opinion."

This summer, the company expects its Washington crop to start up nicely as its fields in California start to close at the end of July. While the growing season in Idaho has been a little bumpy due to weather variations, our grower is pleased with how things are progressing. The next 45 days will tell the tale, and with the right growing conditions, Progressive expects to have excellent quality and size for its fall crop like last year.

"We have gotten better and better at producing a consistent, high-quality product that our customers can depend on every year," said Askenaizer. Product is conveniently packed in 50-pound cartons and shipped from Progressive's centrally located facility in Commerce, CA. "The growth in our business reflects the results of our efforts."

Progressive will be highlighting its premium Hollywood Fries brand in the Fresh Ideas in Produce theatre at the Produce Marketing Association's Foodservice: Delivered show July 20-24.