The Fresh Market Inc. has appointed Kevin Miller as its chief marketing officer, reporting to Jason Potter, chief executive officer.

Miller has a 30-year track record of leading marketing and advertising organizations for Fortune 100 companies. Most recently, he served as the chief marketing officer for Natural Grocers, a natural and organic retail grocery chain based in Colorado, that has a similar footprint to The Fresh Market with 157 stores in 20 states. During his tenure there, Miller led transformational change across marketing, company culture and digital innovation, and significantly grew the company’s loyalty program.

“Kevin brings to The Fresh Market a deep background in marketing from working with such well-known businesses as Coca-Cola, McDonalds and ABC News, in addition to his experience in grocery with Natural Grocers,” said Potter. “He is a consummate professional who will help us continue to evolve our brand and mission of inspiring our guest to make everyday eating extraordinary.”

“I am thrilled to be joining The Fresh Market team at the most dynamic time in our nation's history, where we have seen some dramatic changes in consumer grocery shopping behavior," said Miller. "As such, the opportunities to unlock the full potential of our highly differentiated brand have never been greater. I look forward to innovating with my new teammates to provide even better service and even more value to our guests as we drive home what makes The Fresh Market the premier, fresh-focused specialty food retailer.”