Southeast Produce Council unveiled a brand refresh to mark 20 years of success and symbolize progress as well as the future of the association. Ahead of Southern Exposure, SEPC is debuting a new logo and website to kick off the prestigious networking event this week.  

“Our goal for the new logo was to progress our identity and to better reflect our growing membership,” said David Sherrod, president and chief executive officer of Southeast Produce Council. “We could not be prouder of the new logo and are excited to use this to propel Southeast Produce Council into the years ahead.”

While the design of the logo was enhanced, the SEPC pillars and recognizable colors remain the same: purple for innovation; green for education; gold for community; red for networking.

Participants of Southern Exposure will see a 10-foot display of the new logo located in key locations during the event, as well as additional signage to highlight the launch of the refreshed brand identity.

All members of the association, media,and fresh produce colleagues are encouraged to use the new logo moving forward and can download at the newly updated seproducecouncil.com.