Sunset unleashed a tidal wave of flavor on the Produce Marketing Association with its latest premium berry innovation. Each of the six WOW berries received rave reviews from conference attendees for their unique flavor profiles and better-than-chocolate taste experience.

The berries also made a splash with the judging panel of retailers and industry insiders who selected WOW berries as Best Overall Product Promo from among hundreds of new products. This Best in Show Award recognizes excellence and creativity in product promotion, with a focus on the product’s online exhibitor listing and display showcase, as well as merchandising at the booth.

 “We’re thrilled that WOW berries was a judges’ favorite,” said Paul Mastronardi, president, chief executive officer and the fourth-generation family member to lead Mastronardi Produce. “Initial retailer and customer response to these remarkable berries has been tremendous, and our team was incredibly excited to showcase them at PMA.”   

Bursting with flavor, WOW dreamberry strawberries have just started shipping.