Alpine Fresh, an industry leading grower-packer-shipper of fresh fruits and vegetables based in Miami, has announced the launch of its new brand and redesigned logo.  This new logo has been incorporated into its product labels and packaging. 

Ashley Yager, Alpine Fresh marketing director, said, “We’ve redesigned our logo and packaging maintaining the traditional three mountain peaks that have been incorporated in our brand’s design since we opened our doors in 1987. These peaks represent our commitment to quality and hold industry and consumer recognition and trust of over 30 years in fresh produce.” 

Alpine Fresh said its new brand identity reflects its market-leading mission and demonstrates its base roots and laser focus on quality products.  The company's mission is to bring fresh agricultural products from our farms to the world, in the most efficient and cost effective way possible, while maintaining the highest quality standards in the industry.

Alpine Fresh has successfully diversified markets and new offerings. Yager said, “Alpine Fresh’s new look holds true to our company’s core values and celebrates our continual growth as well as the release of our new varieties that will debut in stores this fall.”