The campaign launching Cosmic Crisp®, the highly buzzed-about new branded apple from Washington State, reached new heights today announcing partnerships with six influencers: Leroy Chiao, Ph.D. (Astronaut and International Space Station Commander (Ret.)), Lauren Ko (pie artist), Dan Koommoo (farm-to-table chef), Nicole Marte (middle school science teacher), Chantea McIntyre (lifestyle blogger), and Lori Taylor (fresh produce advocate and influencer).

Leroy ChiaoIn the spirit of making this the most inspired consumer launch of a proprietary apple, the dynamic backgrounds of each ambassador align with core pillars the Cosmic Crisp® apple embodies: EAT, the taste, texture, and other key attributes of the apple; PLAY, encouraging the exploration or “playing” with food; COOK, using recipes, baking, or coming up with unique applications for the apple; and INSPIRE, supporting STEM, dreams, and aspirations. Chosen for their authenticity and passion, the team of ambassadors are connecting consumers to Cosmic Crisp® through their social media platforms to build brand awareness and engagement.

The Cosmic Crisp® ambassador campaign officially kicks off with an exclusive tour and private events in late September, 2019. Kathryn Grandy, Director of Marketing for Proprietary Variety Management and manager of the consumer launch, explains, “The goal is to offer our ambassadors an authentic harvest experience and immersive education about this truly groundbreaking apple. We are laying the groundwork for them to each tell the Cosmic Crisp® story in a way that is meaningful to their audience and reinforces our differentiated brand.”