Wonderful Pistachios introduced two new flavors to its Wonderful Pistachios No Shells offerings — Chili Roasted and Honey Roasted — two distinctive flavors that allow the brand to reach two contrasting categories of snacking fans: those seeking heat, and those who enjoy a sweet escape. Now the convenience of Wonderful Pistachio No Shells can be enjoyed in new flavors with the same crunchy texture as the Roasted & Salted No Shells.
Wonderful Pistachios No Shells Chili Roasted is bursting with big, bold flavors of red pepper, garlic and vinegar, while Wonderful Pistachios No Shells Honey Roasted is kissed with honey, sugar and a pinch of salt for a sweet and savory snack. They each bring a depth of flavor and crunch to break through the wide salty snack category.
“Snacking in 2019 is all about flavor; it’s a key factor considered when we select any type of snack, and we also know that people eat more nuts when they’re flavored,” said Adam Cooper, senior vice president of Wonderful Pistachios. “Our new flavors of Wonderful Pistachios No Shells will appeal to two distinct flavor fan groups, and they’ll both find that delicious snacks can also be good for you.”
Snacking is part of everyday life with 94 percent of people snacking daily. Grabbing a bag of Wonderful Pistachios No Shells means snackers can have it all — a healthy, delicious and easy-to-enjoy snack they won’t be able to set down.
“As we continue to share the benefits of eating mindfully, Wonderful Pistachios is also a well-positioned alternative for the increased number of fans looking for non-meat sources of protein,” said Cooper. “Plant-based protein sources like Wonderful Pistachios provide the added bonus of fiber, which meat doesn’t offer.
The easy-to-eat snack solution will launch with distribution in 55,000 stores nationwide, a larger debut than recent high-profile flavored chips. Reaching for widespread appeal, the new flavors are both inspired by recent consumer market research. Honey is the most popular flavor in the snack nut category, and Hot & Spicy is the fastest growing flavor in the overall salty snacks category.
Both new flavors of Wonderful Pistachios No Shells are made with non-GMO ingredients, and are available in 5.5-ounce bags for $6.99 and 2.25-ounce bags for $3.29, and are in stores this summer.
