Dorot Farm, an exporter of fresh and sweet carrots from Israel, announced new fresh and sweet rainbow carrots direct from its farm. "We are very excited to expand our line of product with these fresh and sweet rainbow carrots to the North American region," the company said.

Ami Ben-Dror, chief executive officer of BDA/Dorot Farm, said “The first step is launching the rainbow carrots in the North American region to supply foodservice, fresh and cut, and high-end restaurant chefs. Then we will do other steps in different markets and segments.”

Dorot Farm rainbow carrots are coming in 25-pound and five-pound bags. Rainbow carrots are coming in  purple, red, yellow, white and orange each color by itself or mixed carrot bags.

Rainbow carrots have many health benefits. White carrots are rich in dietary fiber, which promotes healthy digestion. Orange carrots are high in beta carotene and antioxidants. Purple carrots contain a powerful antioxidant that protects against heart disease. Yellow carrots are a major source of vitamin A, which supports healthy eyes.