Peapod announced a new collaboration with one of the country's best-known food writers, Mark Bittman. In his new cookbook, Dinner for Everyone, Bittman inspires readers to enjoy cooking through 100 foolproof recipes, each bundling three unique interpretations for home cooks to choose: Easy, Vegan and "All Out," which are described as perfect for company.
Peapod assists in making it even easier to get these flavorful meals on the table by highlighting several of the new cookbook's recipes in shoppable, click-to-cart format as well as an exclusive meal kit, Fast Pho, a Vietnamese inspired dish, which features pre-measured, fresh ingredients. The new kit complements Peapod's large selection of meal kits and comes in serving sizes for both two or four.
"The inevitable, daily question, 'What's for dinner?' is one that everyone has asked themselves more times than they can count. I want cooking dinner at home to make people happy, not stressed, and Peapod gets that too," said Bittman. "Cooking — and likewise shopping for the ingredients — doesn't have to be tedious or time consuming and I'm excited to share this Fast Pho meal kit in partnership with Peapod that proves exactly that."
American cooking and grocery shopping trends show that a cookbook like this is just what all home cooks need. In its third annual meal planning forecast, Peapod learned that 77 percent of Americans say they would rather eat a homemade meal than go out for dinner. And more than 40 percent of Americans value meal kits as a tool to make cooking at home simpler. Other welcomed shortcuts include pre-measured ingredients and grocery delivery.
"At Peapod we work to simplify grocery shopping, menu planning and meal time," said Spencer Baird, senior vice president of merchandising at Peapod. "Meal kits allow us to introduce shoppers to inspired international flavors and dishes without any intimidation as every ingredient is selected and packed ready-to-cook. The partnership with Mark and collaboration on the meal kit is another way we want to support making dinner time enjoyable and approachable for shoppers."
