Mission Produce Inc., a leading producer and distributor of fresh Hass avocados, revealed today its elevated identity termed the “world’s most advanced avocado network.” The company sharpened its brand by creating a new website among other improvements. These changes better embody the company’s international reach and showcase the Mission advantage.

“To remain the leader in the industry, we have spent over three decades building a web of exceptional service, state-of-the-art infrastructure, strategic distribution and cutting-edge solutions for our customers,” said Steve Barnard, president and chief executive officer of Mission Produce. “As a result, we have become ‘the world’s most advanced avocado network.’”

“Based on Mission Produce’s international scale and number of touch points, we felt it necessary to improve our identity to communicate all Mission has to offer. ‘The world’s most advanced avocado network’ represents what we have become and communicates the Mission advantage to our partners worldwide,” said Senior Vice President of Sales and Marketing Ross Wileman. “We can provide any customer with a year-round supply of high-quality avocados, ripened exactly to their specification.”

“We are excited to announce all of these changes including the new and sophisticated website. It features enriched content, enhanced visuals, and improved communication,” said Denise Junqueiro, director of marketing. “Though our changes offer aesthetic improvements and new language, the core theme remains the same -- we will continue to provide customers with the world’s finest avocados.”