After a successful 2018 holiday season with The Grinch, which generated a 15 percent sales lift during Christmas, Wonderful Pistachios is back with another holiday-themed bin to drive holiday sales.
The new 2019 holiday bin features an elf holding a bag of Wonderful Pistachios Roasted & Salted, with a festive red and green background. It can be displayed in the produce section, and the same elf creative will also be available for quarter-pallet bins and for pop-up bins, giving retailers the flexibility to display several bins on the floor in different locations throughout the store.
Wonderful Pistachios bins have proven to sell product twice as fast, and retailers often invest in them during the holiday season because it’s an entry point for some consumers to purchase snack nuts. Household purchasing power is 1.7 times higher in December than the average month.
A holiday-specific FSI, featuring both Wonderful Pistachios and Wonderful Pistachios No Shells, will release on Dec. 8, 2019. For a sneak peek at the bins, visit booth No. 4137 at PMA Fresh Summit, Oct. 18-19 in Anaheim, CA.
