Wonderful Halos debuted a new YouTube video featuring seven-year-old Ryan of Ryan ToysReview, one of YouTube’s top video creators, boasting over 1 billion views per month and 17 million subscribers. The video is another collaboration between Wonderful Halos and pocket.watch, and features Ryan and his parents’ first visit to California’s Halos orchards to learn where America’s most-loved mandarins come from.
Ryan, best known for his toy review show, Ryan ToysReview and his top-selling toy line, Ryan’s World, have become the envy of elementary school children worldwide as they watch his fun adventures of everyday firsts.
“We were thrilled to take Ryan and his parents on a field trip to discover how Halos are grown and hand-picked as they begin their journey from tree to table,” said Adam Cooper, vice president of marketing for The Wonderful Co. “Kids today not only have their finger on the pulse of the hottest toys, but they also have the power to influence good choices. We love that kids like Ryan are genuinely interested in learning where healthy food like Halos comes from. Having that knowledge empowers families to make healthy snacking choices.”
As part of Ryan’s first partnership with a major fruit and healthy snack brand, he also worked with Halos to kick off one of his most exciting nationwide sweepstakes to date: a Play Date with Ryan Instant Win Game at https://pocket.watch/playwithryan. Now through Jan. 31, parents can enter their kids for the opportunity to win a play date with Ryan and receive Wonderful Halos delivered to their door throughout the Halos season.
“We are thrilled to continue our partnership with Wonderful Halos,” said Julia Moonves, vice president of sales and development at pocket.watch. “Not only have we been able to make some amazing content with Ryan and his family, but to know we are also encouraging healthy eating habits for kids and good choices really makes this a great campaign all the way around.”
This collaboration comes on the heels of a successful partnership Halos entered into with pocket.watch in April, introducing two YouTube videos that were featured on the Family Channels: Ryan’s Family Review and EvanTube RAW. The two videos represented each of the YouTube stars’ first partnership with a major fruit and healthy snack brand and celebrated Halos’s sweet, seedless and easy-to-peel qualities that have become the bedrock of the brand families love. The YouTube videos have garnered more than 6.6 million views combined, to date.
This fruitful partnership with pocket.watch’s mega creators continues to strategically align with the rising popularity of Halos, recently named the No. 1 most-loved healthy snack brand among both parents and kids ages 6–12, according to a 2018 Brand Love study released by youth and family market research consultancy Smarty Pants LLC.
Wonderful Halos earned the top spot in the healthy snack brand category ranked by parents, and is the first healthy food brand to crack the top 10 most-loved list in the Brand Love study’s 10-year history. Among kids, Wonderful Halos was the highest ranking healthy snack brand to top the charts.
