As part of International Women’s Month, Whole Foods Market will be celebrating women with its Women Makers Raising the Bar campaign, a movement highlighting the accomplishments of notable women makers.

This year Frieda’s Specialty Produce will be a focal point in the produce department as a Female First for being a female-led trailblazing company that has introduced over 200 fresh produce items to the U.S. since 1962.

“We are thrilled to be celebrating our women-owned, women-led culture with one of our top clients,” said Alex Berkley, Frieda’s sales director. “It’s magical when our story and values are completely intertwined with the DNA of those that we service.”

Nationwide, the chain will promote a large selection of both bulk and packaged specialty produce, including dragon fruit, kiwano, mandarinquats, jackfruit and much more. In total, 14 items will be showcased.