Well•Pict Berries now ships premium, proprietary organic strawberries from Florida, extending to a 12-month supply for its organic strawberry program. Well•Pict’s berries are bred by traditional cross-pollination for superior flavor, size, color and shine.

The company will attend its first show of the year at The Global Organic Produce Expo at the Fontainebleu Luxury Resort in Miami Beach, FL. In addition to the first show, the new year brings new crops, and Well•Pict is ready to start the year with its organic varieties.

The extension of its organic program has everyone excited at Well•Pict Berries.

“Florida is producing with good momentum. The weather is favorable and that’s important because the crops will have a chance to flourish and increase volume,” said Dan Crowley, vice president of sales for Well•Pict Berries. “Organics are gaining traction; the eating quality and flavor profile is outstanding. Flavor is always first when it comes to our berries, and we strive to produce our organic varieties with that same Well•Pict taste that our customers have come to love from our conventional berries. We now have a 12-month supply of organics with our grower partners.”

Well•Pict Berries will be at booth No. 312 at The Global Organic Produce Expo.