Well-Pict Berries is a supplier of premium proprietary strawberries and raspberries in both conventional and organic varieties. The company works with independent growers to provide year-round berries with regions in Oxnard, CA, Santa Maria, CA, Baja California, MX, Wimauma, FL and its headquarters in Watsonville, CA.

“We have been in business for about 50 years and demand has increased significantly over time, and strawberries are now one of the most prominent staples in the produce aisle,” said Jim Grabowski, director of marketing for Well-Pict Berries. “Like so many things in life, consistency is key. Retailers and consumers alike have grown accustomed to the superior flavor, size, color, and shine of our berries. Our continued success in this industry is due to our steadfast commitment to put flavor first.”

The company’s Florida crops produced well, with good momentum at the beginning of the year thanks to favorable weather, which gave the crops a chance to flourish and increase volume.