United Fresh Produce Association has named the 2019 BrandStorm Advisory Committee, or “Brand-bassadors.” These produce industry marketing leaders work to ensure the success of BrandStorm 2019, the association’s annual marketing event, taking place Feb. 20-22 at the Hotel Nikko in San Francisco.
Developed to engage all levels of marketers in the produce industry looking to disrupt their marketing mix with new and creative marketing solutions, BrandStorm is now in its fourth year.
“Our Brand-bassadors are instrumental in raising awareness of this innovative event within the produce marketing community,” said Mary Coppola, senior director of marketing and communications for United Fresh. “The guidance and insights they offer as we plan the event year-to-year are invaluable and will play a pivotal role in the successful execution of BrandStorm 2019.”
BrandStorm 2019 Brand-bassadors:
• Mark Munger, vice president, sales and marketing for 4Earth Farms
• Cindy A. Jewell, vice president of marketing for California Giant Berry Farms
• CarrieAnn Arias, vice president of marketing for Naturipe Farms LLC
• Karen Caruso, market development manager for Zespri Kiwifruit
• Brian Denton, director of marketing and brand development for PRO*ACT LLC
• Julie DeWolf, director of retail marketing for Sunkist Growers Inc.
• Meagan Edwards, account manager for Moxxy Marketing
• Lisa Hansen, director of sales and marketing for McDill Associates
• Elena Hernandez, marketing manager for Duda Farm Fresh Foods Inc.
• Hilary Long, marketing director for Frey Farms LLC
• Diana McClean, senior marketing director for Ocean Mist Farms
• Marc Oshima, chief marketing officer of AeroFarms
• Mac Riggan, director of marketing for Chelan Fresh
• Kim St George, director of sales and marketing for private brands for Mann Packing Co.
• Lori Taylor, founder and owner of The Produce Moms
• Kori Tuggle, vice president of marketing for Church Brothers Farms
BrandStorm 2019 kicks-off Wednesday, Feb. 20, with the annual BrandStorm Tour where a limited group of attendees will have the exclusive benefit of added programming as the senior executives of Sonoma Brands host the group at their winery, Viansa Sonoma. Wednesday will conclude with the official Welcome Reception at Hotel Nikko where all BrandStorm attendees will first gather.
Thursday morning, the education programming will begin at Hotel Nikko with a CMO Panel during the Breakfast General Session. The following day and a half will consist of four more general sessions delivering top-level inspiration and theories, attendee’s choice of concurrent workshops full of tactical concepts and case studies to draw from and X-Change discussions where attendees will gather for conversation around topics impacting their businesses. The event concludes on Friday afternoon.