In December Tops Friendly Markets launched New York state-grown KORU apples in its 150 stores across New York and Pennsylvania. The launch was supported by Glenmont, NY-based New York Apple Sales, with store demos, high-graphic display units and online coupons.Jeff Cady and Jim Allen.

NYAS Vice President of Marketing Jim Allen set up a display at Tops' corporate office in Williamsville, NY, the week prior to Christmas to offer all Tops corporate employees a free sampling of KORU.

Tops Director of Produce Jeff Cady handed out more than 350 apples at the main office. "Folks raved over the flavor and the crunch," said Allen.

“It was a nice holiday gesture for our employees, and a great word to raise awareness of NY-grown KORU,” Cady said.

KORU apples — a sweet cross of Braeburn and Fuji — were discovered in New Zealand and now are also grown in New York and Washington state.