Great things can come in small bites, which is why Tasteful Selections, in partnership with RPE Inc., is launching its Small-Bite campaign. Following the comprehensive rebrand of its full line of bite-size potatoes, Tasteful Selections is thinking small but going big.
Over the course of the next 12 months, Tasteful Selections will provide recipes, tips, and prizes for a successful 2019.
“Our small, bite-size potatoes offer endless opportunities for the at home cook,” said RPE President Russell Wysocki. “Ready to inspire or compliment your mealtime creations, Tasteful Selections potatoes continually deliver great taste in a small bite.”
With wellness in mind, Tasteful Selections launches the first of six themes in the Small-Bite Campaign. “Wellness in a small bite.” This theme will provide consumers with the inspiration (and prizes) to help eat and be well. Prizes include a Fitbit Flex, yoga mat, gym bag, water bottle and free potatoes.
“Providing a nutritional treat with consistent cook times and great flavor, Tasteful Selections potatoes are the perfect addition to the diets of those wanting to be well in the New Year,” said RPE Marketing Director Tim Huffcutt. “We are excited to offer wellness prizes and fresh recipes to help our consumers have a prosperous 2019.”