The Produce for Better Health Foundation will feature celebrity dietitian and style icon Maye Musk on the closing day of The Consumer Connection Conference in April. The CoverGirl model recently released her new book, A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty, and Success, in December of 2019, which addresses “living dangerously — and carefully” to create success, making her an ideal keynote to inspire the produce industry to be bold and take chances.
“As an empowered female leader myself, I am thrilled to host Ms. Musk and have her share her inspirational life lessons, encouraging the produce industry to take a bold leap into the future. Fruits and vegetables are having a moment right now; it’s time to take ahold of a movement that could change behavior toward eating and enjoying more every single day,” said Wendy Reinhardt Kapsak, president and chief executive officer of PBH. “Maye is one of the utmost respected influencers out there who is inspiring change, and she may just be fruits and veggies biggest fan.”
Musk will kick off the last day of a three-day conference that unites produce industry leaders with culinary, nutrition, lifestyle and fitness influencers April 13-16 in Scottsdale, AZ. During the Q&A interview-style session, attendees will enjoy key takeaways from an ambassador of change, with the goal of learning how it can apply to our own business challenges and life aspirations.
Musk has run her own dietetics business for over 45 years in eight cities through speaking, consulting, counseling, writing and media work. She has two master's degrees, in dietetics (South Africa) and nutritional sciences (Canada). She has reached the peak in her field in three countries: the first Representative of the Consulting Dietitians of Southern Africa; President of the Consulting Dietitians of Canada; and Chair of the Nutrition Entrepreneurs, Academy of Dietetics and Nutrition. She also won the Outstanding Nutrition Entrepreneur Award in the USA in 2006.
Maye is the mother of three, including entrepreneur Elon Musk and filmmaker Tosca Musk. Her younger son, Kimbal Musk, has farm-to-table restaurants in middle America, to provide fresh food economically, and to support local farmers.
