Southeastern Grocers, Inc., parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, together with the Southeastern Grocers Gives Foundation, announced on Wednesday, March 6, a partnership with the American Red Cross to provide a convenient way for customers and dedicated associates to give back to neighbors impacted by recent tornadoes in parts of Alabama and Georgia.
Now through March 19, customers can make donations at all BI-LO, Fresco y Más, Harveys Supermarket, and Winn-Dixie stores to proactively support communities impacted by tornadoes during their time of need. All contributions raised will go directly to the American Red Cross’ Disaster Relief, which enables the organization to help people recover from natural disasters by providing food, shelter, counseling and other much-needed assistance.
Anthony Hucker, president and chief executive officer of Southeastern Grocers, said, “Our hearts go out to our customers, associates and neighbors affected by the recent tornadoes. During this challenging time, we are sharing our culture of giving back by providing a convenient donation platform to assist our neighbors as they begin recovery efforts. In tragic times like this, we all join hands and together we make a difference.”
Southeastern Grocers has a longstanding partnership with the American Red Cross, a national nonprofit dedicated to preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. In response to disasters such as the recent tornadoes faced by areas of Alabama and Georgia, Southeastern Grocers is honored to team up with the American Red Cross to help relief efforts by providing aid to local communities, supporting recovery efforts and training volunteers.
“We are so grateful to Southeastern Grocers and its customers for always being there when disaster strikes. These severe storms and deadly tornados have impacted families across the Southeast. Support for our disaster relief efforts is critical right now,” said Anna Trefethen, American Red Cross vice president of humanitarian services, Southeast & Caribbean division.
