Crispy Green Inc., maker of better-for-you snacks and the leader in the freeze-dried fruit category, continues advancing its business goals by bringing Ryan Youngman on board to provide strategy and leadership on growing its sales and distribution network for 2020 and beyond.
Youngman brings a unique set of experience and capabilities in leading natural emerging brands as they go through rapid growth. Having held leadership roles in retail (Whole Foods) and distribution (United Natural Foods Inc.), as well as helped build brands like Brad‘s Raw Foods and Fresca Foods, he will lead the sales team and drive strategy and execution of Crispy Green’s expansion plan.
Youngman has built an impressive career with a solid presence in the Natural and CPG categories. One of his many accomplishments includes winning the UNFI Western Region MVP Award for channel development and overall sales. Youngman has held the titles CEO, CSO, executive vice president, director of sales, GM, grocery director and managing member. Regardless of the title he has held, he has proven to be a go-getter and innovative thinker, consistently rolls out unique and successful sales programs resulting in enhanced sales and profitability.
“Much of Ryan’s career has been in natural food industry working on both sides of the table," said Angela Liu, CEO and founder. "His unique experience combined with his entrepreneurial spirit is a perfect fit for Crispy Green at this crucial time. We’re excited to have him join our team, and are confident he will provide leadership, industry insight, key relationships and invaluable sales experience to enhance our growth initiatives.”