Legend Produce, a leading grower and marketer of melons, is pleased to announce the hiring of Brian Faseler as the newest sales associate.

Faseler previously worked for Custom Pak, a division of Lipman Family Farms, and has been fully dedicated to the melon program for over 12 years. He has been successful in developing strategic partnerships and creating value-added services for retailers, wholesalers, distributors, and foodservice providers alike.

“Brian started his career with us. He brings a wealth of experience in marketing melons and we couldn’t be more excited to have him back as part of the Legend family,” said Barry Zwillinger, co-founder. “His experience and values align perfectly with our mission. We are really looking forward to Brian complementing and enhancing our sales organization.”

Faseler will immediately participate in Legend Produce’s transition from the Central California region back to the desert for the fall domestic crop. His addition to Legend Produce’s sale team will further support the company’s growth and expansion plans.

“I’m thrilled about the opportunity to return to such a respected and established melon market leader. The passion and dedication for what they do every day is amazing. I cannot wait to work alongside them again and deliver on our commitments to our partners and customers,” said Faseler.