Raley’s announced the next evolution of its one-of-a-kind label transparency tool, Raley’s Shelf Guide. With the expansion to 23 total icons and the addition of new categories, Raley’s Shelf Guide helps people easily recognize which products meet criteria for their own health and wellness journey. Informed by real customer data and backed by science and nutrition experts, Raley’s Shelf Guide now helps even more customers more easily navigate nutrition facts, processing claims and ingredient labels right at the shelf and online for thousands of products.
Consumers are more health-conscious than ever with a growing trend toward healthier cooking, eating and lifestyle habits, but complicated and confusing food and household product labels remain one of the biggest challenges to selecting better choices. According to Spoon Guru, 54 percent of grocery shoppers want retailers to do more to encourage healthy eating.
“Consumers have the right to know exactly what they are eating, putting on their bodies or using in their homes. We are looking into a more holistic wellness approach when navigating the aisles,” said Yvette Waters, Raley’s nutrition strategist and brand influencer. “Raley’s has enhanced standards of what customers should expect from their local grocer. We want to give customers easy access to better options for a healthier lifestyle and provide greater transparency in labeling of products on our shelves and online.”
Raley’s takes the guessing game out of label reading, to help customers easily recognize which products meet the criteria for their own health and wellness journey. The 23 new and updated icons, including the addition of new non-food categories, are tailored to the specific health attributes Raley’s consumers are seeking.
Raley’s Shelf Guide shines a light on ingredients, processing and nutrition right at the shelf and online — making it easier to find better-for-you options that fit customers’ dietary needs and lifestyle preferences. Raley’s spent a year conducting substantial analysis through Nielsen data, grocery trends, and data driven by customers that show the growing demand for products using more sustainable and natural ingredients within these categories. Raley’s also partnered with Label Insight, a leader in powering product attribute-driven growth across the consumer-packaged goods ecosystem. The company helped Raley’s review product information, including ingredients and certifications. This rich data was used to develop a set of custom attributes for the Raley’s Shelf Guide.
“We’re excited to continue our partnership with Raley’s, to evolve their Shelf Guide program from its very beginnings to this next stage," said Ronak Sheth, Label Insight’s chief executive officer. “As a true retail innovator in product transparency, Raley’s is maximizing the intersection of Label Insight’s rich data set with the consumer’s dual need for convenience and product insights. We’re looking forward to our continued collaboration.”
Raley’s Shelf Guide is fully integrated to both the in store and online shopping experience. In store, customers have access to up to nine attributes on an individual product shelf tag. Online customers can use the Raley’s Shelf Guide icons as filters when ordering for pick-up or delivery to only view products that match their preferred way of shopping.
