Publix announced a new initiative to purchase fresh produce and milk to assist farmers impacted by the coronavirus pandemic. Publix will donate these products directly to Feeding America member food banks in its operating area.

The initiative will support Florida produce farmers, southeastern dairy farmers and the growing number of families looking to Feeding America for fresh fruits, vegetables and milk during the coronavirus pandemic.

“As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic,” said Publix CEO Todd Jones. “In this time of uncertainty, we are grateful to be able to help Florida’s produce farmers, southeastern dairies and families in our communities.”

“Like so many others right now, Florida farmers are in a time of need. We are humbled Publix is purchasing additional fresh vegetables from us and other local farms to donate to food banks throughout the Southeast,” said Pero Family Farms Food Co. CEO Peter F. Pero IV. “Thank you to Publix, the participating food banks and their volunteers for making this initiative possible for those less fortunate while supporting local farms.”