Power Your Lunchbox launched to help families set up a routine for nutritious lunches no matter where they are enjoying them this school year. The program, now in its seventh year, has reworked its typical back-to-school messaging and content, developed new lunchbox inspiration and pulled together resources around distance learning and mental health to better serve families.

This year, the program’s health-conscious brand partners have committed to a donation of $14,000 to United Fresh Start Foundation to increase access to fresh produce for children and families. Since 2014, Power Your Lunchbox has raised more than $150,000 to benefit charities that support families.

“We recognize back to school will look differently for every family this year, but what doesn’t change is the importance of nutritious lunches and meals to keep students’ brains powered all day long,” said Trish James, vice president of Produce for Kids. “We are excited to align with United Fresh Start Foundation to benefit the next generation of consumers, supporting their ability to access, select and consume healthy fresh fruits and vegetables.”

Seven health-conscious brands will join forces to help families start the year on a healthy foot, while making a difference. Brands supporting Power Your Lunchbox are: Bee Sweet Citrus, Crispy Green, Litehouse, Nature Fresh Farms, Pero Family Farms, Shuman Farms’ RealSweet, and Zespri Kiwifruit.

“Keeping immune systems in top shape, mental health and meal prep will be top of mind this school year as we all navigate different ways of learning,” said Produce for Kids registered dietitian, Sally Kuzemchak. “Families are in need of a multi-purpose Power Your Lunchbox program this year and we are prepared to provide them with the resources they need to stay healthy and feel great.”