Organics Unlimited, a San Diego-based grower and distributor of organic tropical fruit, will celebrate its 14th annual GROW Month throughout the month of September.

The campaign, which started Sept. 1, focuses on partnering with retailers and media to create consumer awareness of GROW’s social responsibility programs. These programs promote sustainability, education and health care to underserved communities in banana growing regions of Mexico and Ecuador through the sale of organic bananas.

With retailer and distributor support, GROW organic banana purchases have provided nearly $2 million in aid since 2005. A percentage derived from the purchase of each box of GROW organic bananas is earmarked for the GROW fund. These funds are used for youth educational programs, health clinics and dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; disaster relief and environmental initiatives.

“Our social responsibility programs help create positive change in places where health care, social services and environmental education are greatly needed,” said Mayra Velazquez de León, president and chief executive officer of Organics Unlimited and GROW. “During GROW Month, we want consumers to know that our GROW bananas are fairly traded and are making a significant difference in communities around the world and recognize that they are helping to improve other peoples’ lives.”

Consumer demand continues to grow for organic produce that is fairly traded, supports small growers, is sustainably and ethically grown, but also contributes to positive social change. Since its founding in 2000, Organics Unlimited has been committed to providing a truly organic and sustainable product to consumers in the United States, Canada and Asia.

Retailers can participate in GROW Month throughout September to raise awareness of GROW’s humanitarian work by purchasing GROW labeled organic bananas and sharing hashtag #GROWmonth on Facebook, Twitter and Instagram. For additional materials and retailer support, contact organics@osterads.com.

Consumers will also see a range of advertising that promotes GROW organic bananas in select U.S. cities throughout GROW Month.