Ocean Mist Farms, a leading grower and marketer of fresh artichokes, announced the launch of its Friendsgiving Flavor campaign, a fall promotion to elevate the Season & Steam product line to shoppers during the holiday season through inspiring content and a prize-winning opportunity.
The campaign includes a sweepstakes component called the Friendsgiving Flavor Giveaway, which will run on Instagram from Nov. 1 through Nov. 22 and provide entrants 10 opportunities to win a $50 Visa gift card and free Season & Steam products. Shoppers can expect to see additional details and instructions to enter the giveaway by following @OceanMistFarms on Instagram.
In addition, the brand is making holiday entertaining less stressful and sharing a variety of ways to use the Season & Steam line during the holidays with a new “Fall Feasting” webpage that offers unique fall recipes, how-to videos, blog posts inclusive of cooking tips and tricks, and digital cookbooks.
“Our fall Friendsgiving Flavors campaign will serve both our retail partners and shoppers by providing content that engages, educates, and ultimately drives foot traffic to stores as the holiday season quickly approaches,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a few new fall recipes and recently launched new instructional videos to help shoppers have the best experience with their Season & Steam purchases. And while supporting in-store sales this holiday season is our No. 1 goal, this campaign also serves to increase our national brand reach and build shopper connections in preparation for future campaigns — in particular our upcoming Coachella artichoke season.”
Ocean Mist Farms will partner with Running to the Kitchen, a social media influencer, and will utilize Google advertising and targeted social media advertising to promote the campaign and encourage shoppers to purchase Season & Steam items at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
Season & Steam includes five vegetables options, including Sweet Baby Broccoli, artichokes, whole Brussels sprouts, Brussels sprouts shreds and Brussels sprouts halves. The line is an award-winning microwavable steam package that allows consumers to season the vegetables before putting them in the microwave to ensure ease and convenience.
