Novihum Technologies hosted an event during the recent Forbes Ag Tech Summit in Salinas, CA — and it was all about dirt. Featuring a dirt theme with “dirty” drinks, leading growers and investors turned out to hear more about the company that has taken something as “old as dirt” and transformed it into a technology company that is increasing yields and making poor soils productive. The event featured testimonials from U.S. growers that are already seeing great results with NOVIHUM.

“We were thrilled with the turnout for our event," said Chief Growth Officer Virginia Corless. "Meeting with growers face-to-face is the best way to let these growers know we are the real deal. The companies that are using NOVIHUM are typically already employing most, if not all, best practices in relation to growing, which makes the yield and other benefits that much more impressive. While we have plenty of university-based research, it is really the testimonials from growers and farm managers we work with that have the greatest impact.”

Using lignite as its base, NOVIHUM reverses the natural aging process to create a powerful base of organic matter. Applied within existing agricultural systems with standard machinery, NOVIHUM works immediately to build an organic matter reservoir in the soil. Unlike other products, NOVIHUM’s benefits last for several years, not just one growing season. These benefits include healthier soil, higher yield, greater resource efficiency, and greater resilience to environmental stress.

As director of the Western Growers Center for Innovation and Technology, Dennis Donohue has seen a lot of amazing technologies being applied to agriculture, but something about NOVIHUM immediately stuck out to him. “It is rewarding to see the combination of something like soil health and new innovations attracting the interest of our members. The role of the Center is to match innovation with growers and NOVIHUM is executing that script extremely well.”