With overall growth at the forefront of its plans for 2021, North Shore Greenhouses Inc. named Vivianna Greene as marketing manager and promoted Brittney Bubb to creative director.
“I am elated to be a part of an organization with such an amazing history and a strong foundation, built by a truly talented group of people,” said Greene. “Suzette, Brittney and I make a wonderful team and I am excited to work alongside them. With our joined efforts and creativity, we are aiming to bring new, long term successes to the North Shore Living Herbs & Greens brand.”
Greene will be responsible for leading the company’s marketing strategy with a focus on interactive campaigns for their retail partners. With a combined background in sales and marketing within the produce and grocery industry, she is confident in her ability to create and implement these programs.
“We are excited to welcome Vivianna to the North Shore Team. Her energy, enthusiasm and passion make her a great asset and team member,” said Bubb. “With all the foundational work that has been done over the past several years, I’m looking forward to continuing work on defining the North Shore Living Herbs & Greens brand voice and really honing in on our messaging to consumers. Focusing on expanding our brand reach and educating on the sustainable, innovative ways our products take freshness and flavor to a new level.”
Bubb has been with the company for six years, she has taken the lead on the most recent rebranding and is responsible for all the company’s design work. As the creative director, she is looking forward to utilizing her innate sense of creativity in innovating new ways to connect to consumers.
Milas Russell, North Shore Greenhouse’s general manager, joined the team a little over a year ago and has been leading them up an inventive path of expansion.
North Shore Greenhouses is looking to scale its teams across the board and the North Shore Living Herbs & Greens brand is on the right path to initiate the creation of a new house for its fresh herbs in the produce industry — the Living Category.
“The energy from both Vivianna and Brittney as team members boosts excitement within the entire North Shore Family,” said Russell. “We’ve got big goals for the next five years, let alone the next two, with retail and consumer development at the center of our focus. Creating leading-edge campaigns is just one way in which we can share our support as a company. Our goal is to build a community around the North Shore Living Herbs & Greens brand.”
