New study results from Kantar indicate that ALDI is easier to navigate and a faster, more fun grocery retailer to shop than Walmart Supercenters.

The study findings concluded 77 percent of the participants who identified as primary grocery shoppers and shopped at ALDI agree the store is “simpler to shop” compared to other grocery stores. It also showed it is at least 20 percent faster to shop at ALDI than at Kroger and Walmart stores. Every inch of an ALDI store is intentionally designed to provide a more streamlined experience, offering shoppers exactly what they need, nothing more and nothing less.

AISLE OF FUN
One of the reasons ALDI is fun to shop at is the nearly 100 unique ALDI Finds the store puts out every week.

“Today’s shoppers are pressed for time and money. We pioneered a model that gives people more of both — if you ask me, this is a winning combination for grocery shopping,” said Scott Patton, vice president of corporate buying for ALDI U.S. “We’ve carefully designed our stores and product selection to give shoppers a fast and convenient experience where they can also have some fun!”

LESS GUESSWORK, MORE SAVINGS
Additionally, nine out of 10 respondents who shopped at ALDI agree it was “more cost-effective” than other grocery stores. ALDI has been named the Value Leader for eight years running, according to a Market Force Information survey and a 2019 Dunnhumby report ranked ALDI the number one grocery retailer for price.

Unlike traditional grocery stores that offer endless product options, such as half an aisle of olive oil, ALDI only sells the most popular varieties in the most popular sizes so customers can be confident in their purchase. When it comes to product quality, ALDI-exclusive products are rigorously tested to meet or exceed the quality and taste of name brands, and one in five ALDI-exclusive products is award-winning.

REINVENTING THE GROCERY MODEL
“The goal of our research was to create a consistent and accurate way to compare the in-store experience at ALDI versus some of the country’s most-shopped grocery stores,” said James Sorensen at Kantar. “By studying several hundred shoppers, we were able to deliver an analysis of how a unique retailer like ALDI can reinvent the shopping experience for the benefit of shoppers.”