Naturipe Farms, one of the largest growers and fresh packers of blueberries, is celebrating 2020 being the year of the blueberry.

“We’ve celebrated blueberry’s color and flavor since we began growing blueberries over 85 years ago, so you can imagine our excitement when we saw that the blueberry was finally getting the attention it deserves,” said CarrieAnn Arias, vice president of marketing. “We’re excited to amplify the blueberry’s classic blue palate and taste that we’ve always known and loved.”

The year of the blueberry is supported by two recent announcements: Pantone’s “Classic Blue” as 2020’s Color of the Year and Firmenich’s “Classic Blueberry” as 2020’s flavor of the year.

“We couldn’t agree more with Firmenich’s description of the blueberry as ‘timeless and enduring,’ and consumers certainly feel the same way. Blueberries have so much versatility, nutritional benefits, and burst of flavor,” said Arias. “We’ve seen an increase in blueberry consumption in recent years and with growers across the world, we produce quality blueberries for consumers year-round to support this increase in demand.”