Nature Fresh Farms Sales expanded its team, welcoming Retail Sales Account Manager Zanelle Hough to its sales department.

Hough began her career 14 years ago in logistics working for a South African exporter. Wanting to gain more experience in sales, she shifted to the Walmart global procurement team as a logistics and procurement specialist sourcing South African product for the various Walmart and Sam’s Club retail stores in the USA and Asia. Two years later Hough fully transitioned to a sales role working for a South African exporter called Freshworld, an organization that specializes in direct retail programs throughout the world. In addition to the retail accounts, she has managed the Sunkist global account for various customers throughout Asia and North America.

“We are very pleased to welcome Zanelle to the Nature Fresh Farms Sales team," said General Manager Frank Neufeld. "Having many years of experience in the produce industry, she will be a great asset in supporting our rapid growth and assisting our customers in the best possible way. As business continues to expand it’s essential to find key individuals who will help bring Nature Fresh Farms to even greater heights.”

As retail sales account managers, Hough’s responsibilities will include generating sales from new and existing accounts, raising awareness of company offerings while increasing its market share and building strong relationships with her retail partners. With Hough based in Leamington, ON, she will continue to help support the rest of the sales team with her invaluable experience.

“As our company continues to expand and gain market share, we are investing in the growth of our team. Adding Zanelle to the sales team provides us with a strong individual that can continue to help propel us forward,” said Director of Sales Matt Quiring. “Culturally, this is a great fit as well. You can see immediately when someone fits into your company’s culture and it excites me for what the future holds.”