The holidays are right around the corner and soon shoppers will be thinking about what to serve their holiday guests. With the growth of plant-based eating, many of today’s shoppers are looking for more meatless main dishes to include on their holiday table.

One-third of Americans consider themselves to be flexitarians — someone who fluctuates between enjoying a plant-based and a meat-based diet. In fact, 60 percent of people are more likely to include at least one plant-based main dish on their holiday table than in the past. This means shoppers will be stocking up on a variety of fruits and vegetables for the center of the plate this year, so be sure to offer options that will delight their senses.

"As more shoppers are looking for meatless main dish alternatives, it’s important for retailers to make plant-based foods a focus in their stores,” said Alex Berkley, director of sales for Frieda’s. “Frieda’s Colored Cauliflower is a great option for holiday main dishes such as whole roasted colored cauliflower with salsa verde. Cauliflower continues to explode in popularity, and adding colored cauliflower to your produce set will keep you on trend with consumers.”

Just as versatile as white cauliflower, colored cauliflower — which comes in purple, orange and green — will add a colorful splash to the holiday table.

Veggie-based mains are perfect for Friendsgiving celebrations that continue to grow in popularity — particularly among millennials who are looking to try something new and show off their skills with innovative dishes. This gathering among friends means the Thanksgiving holiday has transformed into multiple meals. Sixty-five percent of people plan to attend multiple holiday celebrations, so shoppers will have more opportunities to buy and cook and will seek out veg variety when they shop.

Add signage and recipe cards to round out a full-scale display of plant-based main dish ideas in your produce department — it’s a sure way to inspire shoppers.