Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product.

Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market — including domestic and Mexican grown product — is affected by market shifts from the COVID-19 situation away from food service and increasing demand from the retail sector.

Santander stated that the current market conditions and reacting to the COVID situation has changed their operations focus. Magic Sun through its seven greenhouses across central Mexico are expanding and building critical mass to develop even more efficiencies.

The company has created a new position of sales operations director and brought on Alejandra Garcia to lead commercial markets, finance, purchasing and operations to create efficiencies and also assist with business development.

Garcia brings a strong background in exective sales, commercial account management, and operational support services from a variety of industries. She graduated from the Monterrey Institute of Technology & Higher Education (Tecnológico of Monterrey) with a Master of Business Administration degree and an undergraduate degree in financial administration.

“We are excited to have Alejandra join the Magic Sun team. Her diverse experience in operations and sales will enhance our abilities to leverage our greenhouse capacities and collective abilities to respond to market opportunities,” said Santander.