Jazz apples, famed for their signature crunch and tangy-sweet taste, have proven an exciting category performer. One of the original club varietals -- launched in 2003 -- Jazz is unwavering as a dollar and volume leader in the apple category, according to retail scan data, from 2014 to present.

“Jazz has a clear role within the category, meeting the needs of shoppers in search of a tart -- yet sweet -- apple,” said Chris Willett, general manager of Enzafruit products for T&G Global, New Zealand-based owners of the Jazz brand/varietal.

“Jazz flavor and crunch are excellent out of Washington, and as the New Year signals shoppers seeking healthy, yet tasty, snacks for the whole family, Jazz personality -- including its single-serving size -- makes it the perfect match,” he said.

Whether it’s back-to-school following holiday vacations, as a pre/post workout refresher or an alternate to a sweet treat, Jazz -- touting its high fiber and Vitamin C content -- is positioned to deliver strong healthy-eating promotions in 2020. Capitalizing on resolutions and aimed at customer and consumer channels, display contests, consumer giveaways and a path-to-purchase digital campaign -- highlighting high-graphic pouch and five-pound bags -- will launch in January.

“We know retailers and shoppers, alike, have numerous options in today’s apple world, and we want to accelerate enthusiasm -- and nostalgia -- for the tried-and-true Jazz,” said Angie Hanson, national brand activation manager. “We want to bring back the ‘apple-a-day’ mentality and have extensive promotional resources to support, including display contest incentives and POS (shippers, tote bags), a consumer-focused microsite and targeted bag options; catering to preferences for a convenient two-pound pouch or a five-pound premium value proposition.”