South Mill Champs, one of North America’s largest mushroom growers, launched a new snack food venture, Shrooms Snacks. The brand provides great-tasting, better-for-you snacks using mushrooms grown and handpicked on the South Mill farms in Kennett Square, PA — the mushroom capital of the world.

“We saw an opportunity to create something new and authentic using our 80 years of mushroom growing experience,” said David Eberwein, director of innovation and business development at Shrooms Snacks. “As the popularity of plant-based snacking continues to rise, we started thinking about ways to reinvent the mushroom to create convenient, better-for-you snacks that taste amazing and use the fresh, whole mushrooms we’re growing and farming every day. After much development, we’ve created a line of snack products that are unlike anything else on shelves today, and we’re excited to bring them to mushroom lovers everywhere.”

The company entered the snack food category with a real bang — releasing four product lines with a combined 14 flavors.

• Shrooms Mushroom Crisps: These delicious, crunchy snacks made from fresh, thickcut mushrooms are the first of their kind. Available in five flavors: Sea Salt, Spicy Jalapeno, Mesquite Barbeque, Pizza, and Original Portabella.
• Shrooms Mushroom Jerky: Made from tender shiitake and meaty portabella mushroom caps and packed with nature’s goodness. Shrooms Mushroom Jerky is deep-marinated a full day to produce three robust, adventurous flavors: Honey Chipotle Shiitake, Roasted Teriyaki Portabella and Original Portabella.
• Shrooms Splits Jerky: This ultimate hybrid snack pairs marinated mushroom jerky made from meaty portabella mushroom caps with other perfectly chewy jerky varieties, including Turkey, Berries, Filet Mignon and Peppered Beef, which are made from grass-fed, USA-bred beef.
• Shrooms Snack Bar: A game-changing, allergy-friendly bar made from simple, wholesome ingredients, including crispy mushrooms that will satisfy your craving for the extraordinary. Flavors including Chocolate Chunk and Sweet & Savory will change everything you know about snack bars.

“Mushrooms are experiencing a surge in popularity as people from all walks of life get smart about snacking,” said Lewis Macleod, chief executive officer of South Mill Champs. “With more than 80 years of experience, we know mushrooms, so we’re a natural fit to lead the development of this category of great tasting, better-for-you snacks. We really believe in this brand and product, and want to revolutionize how people think about mushrooms.”

South Mill Champs implements responsible, industry-recognized growing and harvesting practices. Air quality, water and soil purity are fully controlled in grow houses. One hundred percent of growing compost and cardboard are recycled, keeping waste out of landfills, leading to cleaner land, air and water. All Shrooms mushrooms are responsibly grown in Kennett Square, where great care is taken to promote and maintain soil health, conserve and protect water resources, and reduce air pollution, energy usage, and waste.