Green Giant Fresh introduces six new Veggie Bowls

Author: 
beckman@theproducenews.com (press release)
Date: 
Thursday, 12 September 2019 - 11:57am

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Green Giant Fresh, a leading innovator in fresh value-added vegetables, is introducing a convenient line of easy-to-prepare Veggie Bowls to include great-tasting flavors and more hunger-crushing ingredients in each meal.

“Consumers are demanding more plant-based alternatives at every meal occasion and we’ve created a satisfyingly complete option that can be prepared within a few minutes,” said Riley Hathaway, research and development manager for Green Giant Fresh. “Our new recipes reflect the time and taste testing we’ve invested to deliver a hearty and flavorful crunch in every bite.”

The six new Veggie Bowls are built around the brand’s first-to-market Cauliflower Crumbles chopped cauliflower and regionally inspired sauces to create an authentic ready-to-go meal in minutes. Green Giant Fresh Veggie Bowls are available in the refrigerated produce section at grocers nationwide and sold at a suggested retail price of $3.99 per bowl.

All the Veggie Bowls are vegetarian and packaged in a microwave-safe container that now includes a fork. The line includes six crave-able and on-trend varieties:

  • Korean BBQ: featuring Cauliflower Crumbles chopped cauliflower, onion, carrots, celery and broccoli in a sweet heat bulgogi sauce with crispy noodles
  • Harvest: featuring Cauliflower Crumbles chopped cauliflower, sweet potato and celery in a tangy citrus-garlic sauce with dried cranberries, pepitas and crumbled feta cheese
  • Sante Fe Bowl (previously Rancheros): featuring Cauliflower Crumbles chopped cauliflower, sweet potato and kale in a tomatillo lime sauce served with seasoned tortilla strips and sharp cheddar cheese
  • Buddha Bowl: featuring Cauliflower Crumbles chopped cauliflower, sweet potato, broccoli and brussels sprouts in a creamy tahini sauce with dried chickpeas
  • Burrito Bowl: featuring Cauliflower Crumbles chopped cauliflower in a sweet corn and zesty black bean salsa with seasoned tortilla strips and sharp cheddar cheese
  • “Fried Rice” Bowl: featuring Cauliflower Crumbles chopped cauliflower, carrots, celery, onion and broccoli in a sweet teriyaki sauce with garlic-ginger wonton strips

For years, Green Giant Fresh has been developing meal-ready products to help consumers eat healthier. These revamped Veggie Bowls join the brand’s existing line of Cauliflower Crumbles Chopped Vegetables, Vegetable Noodles and more.

About D. Otani Produce

In business since 1989, D. Otani Produce, Inc. has grown into one of Hawaii’s largest produce wholesalers, enjoying business with hotels, restaurants, local business institutions. We are also a major distributor to Hawaii’s retailers.

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D. Otani Produce
1321 Hart St
Honolulu, HI 96817

Phone: (808) 509-8350

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