There is an addition to the Giant family of brands: Giant Direct, Powered by Peapod. The new brand will debut in Lancaster, PA, on Feb. 12, offering a pick-up option, where customers’ online orders are delivered directly to their vehicles outside.

The eCommerce hub — measuring 38,000 square feet — is part of a $22 million investment in Lancaster County and will add about 150 jobs to the local economy.

“We are excited to make Lancaster the home of our newest innovation,” said Nicholas Bertram, brand president of Giant Food Stores. “Not only is the eCommerce hub a new concept for us and a first of its kind in our area, it’s the product of a fruitful collaboration with Lancaster Mayor Danene Sorace and local residents to give the Lancaster community the shopping experience they want and need.”

For customers who require, or prefer, an alternative to ordering online, the new hub will feature a walk-up vestibule with easy-order tablets. The hub will also serve local residents by allowing for a deeper delivery reach into greater Lancaster communities.

Giant Direct, Powered by Peapod will replace the current branding model of Peapod by Giant. To emphasize this change, Giant Direct, Powered by Peapod also comes with a new contemporary logo that conveys to customers, “Direct from us, to you.”

To place an order, shoppers can use any device to visit the Giant Food Stores website, the Peapod website or the Peapod app, enter their zip code and begin shopping. Before checking out, they’ll be asked to select how they would like to receive their order — delivery or pick-up.

“Customer choice is at the heart of all we do,” said Bertram. “Giant Direct, Powered by Peapod will allow more Giant customers, starting with our neighbors in Lancaster County, to shop how, when and where they want, whether in-store, online or at a convenient pick-up location.”