Fresh Directions International (Avocados Plus Inc) is growing its sales and marketing team and appointed Andy Garces to the newly created position of sales and marketing manager.

Garces brings his experience in managing creative projects, trade events, branding and consumer engagement experiences to the passionate team of avocado enthusiasts. Additionally, he will be bringing new efficiencies into processes, managing brands, and have a critical role in product development, new item roll outs, as well as managing and implementing digital, and social media platforms for the LUV family of fresh products and the highly regarded line of fresh avocados — Hass and tropical varieties.

“Andy’s experience in consumer products with a focus on health, combined with his project management skills, make him a valuable asset as we spread our LUV brand from coast to coast,” said Sabrina Castillo, chief administrative officer.

Before joining Fresh Directions, Garces held various roles in marketing and events in the entertainment and health and wellness industries. “I am goal oriented, results driven, and excited to support the expansion of the LUV brand and be a part of the great team at Fresh Directions,” said Garces.

Fresh Directions is the importer of fresh fruits and avocados that is grown in the Dominican Republic; premium Hass avocado, tropical varieties, and a large variety of avocado and fresh fruit pulps under the LUV Brand. Hass avocados from Fresh Directions International are known for incredible quality and a delicious eating experience.