Cece’s Veggie Co., an Austin, TX-based food brand known for shaking up the produce department with organic veggie innovations, announced that Walter Robb, former Whole Foods Market Co-chief executive officer and board member, will become a Cece’s investor. 
Cece’s is a natural new addition to Stonewall Robb’s portfolio, as advocacy for socially conscious food businesses has been a focal point of his post-Whole Foods Market ventures. Cece’s Veggie Co.’s mission to make it easy and fun for everyone to add more vegetables into their diet goes together like organic peas and carrots with Robb’s role as a top thought leader in the sustainable food space.
“In my new chapter I am drawn to help and learn from young entrepreneurs like Mason Arnold who are doing innovative things," said Robb. "As a category-creator, Cece’s is building a brand in the produce department for customers looking for premium, veggie-centered meal options.”
Founder Mason Arnold has formed a foundation for continuous innovation where Robb’s retail experience will be very helpful.
“Walter Robb has always been a business hero of mine, and the opportunity to have him as an investor and mentor for Cece’s is an amazing milestone for a company as young as ours. We’re seriously butternuts about him,” said Arnold.
Cece’s launched in 2015 with two SKUs in a single retailer, the flagship Whole Food Market headquarters in downtown Austin. Since completing construction last year on a custom-designed, 42,300-square-foot facility, the company has expanded production capacity by five times, allowing for national distribution in many major retailers in 2018. As of November, Cece’s has gained national distribution in all Whole Foods Market stores.
Recent innovations include the launch of a Shells & Cheese meal made from 100 percent fresh, organic butternut squash with organic cheese sauce, which has quickly delighted consumers since launching this fall. Cece's products are available at Whole Foods Market and Sprouts stores nationwide and at Target, Kroger, Albertsons Safeway, HEB and other select regional retailers.
