Food Lion is once again partnering with its customers to help end hunger. For every bag of specially marked Food Lion oranges purchased in-store beginning, Food Lion Feeds will donate five meals to Feeding America member food banks. In 2019, the bagged orange campaign helped to provide 1 million meals to families and their neighbors in need across Food Lion’s 10-state footprint.

The bags will maintain an MVP sale price of $2.99 throughout the campaign. The number of meals donated to each food bank will be based on the number of participating bagged oranges sold in each food bank’s service area.

“At Food Lion, we know that far too many of our neighbors in the towns and cities we serve are food-insecure, including more than 5 million seniors across the country,” said Emma Inman, director of external communications at Food Lion. “Our orange bag campaign is one of the many ways that our customers can help to nourish our neighbors in need and set them up for success.”

Through Food Lion Feeds, the company has made a commitment to provide 1 billion more meals to individuals and families in need by the end of 2025.