Beginning Aug. 7, Food Lion Virginia customers with a Healthy Savings card will be able to save instantly at checkout on fresh produce, whole grains, lean meats, yogurts and other items. Food Lion expects to expand the program to all its other stores in its remaining nine states within the next two weeks.
“Food Lion offers an expanded assortment of healthy products at affordable prices and we are excited to offer additional savings on our already low prices to customers,” said Marty Miller, Food Lion customer loyalty manager.
Healthy Savings is a high-engagement, national health and wellness program helping health insurers, employers, government entities and nonprofits make healthier foods more affordable. Customers who already have a Healthy Savings card should present it at the register to immediately receive the additional savings. Customers can also present their card through the Healthy Savings mobile app. Using the mobile app also allows the customer to scan the barcode of an item to check if it qualifies.
“Healthy Savings members shop at stores where they can save on the healthier foods they seek,” said Chad Kelly, chief marketing officer of Solutran, the company behind Healthy Savings, “and the addition of Food Lion will give Healthy Savings members many more convenient locations to shop.”