Food Lion’s MVP Rewards customer loyalty program was named The Loyalty Report’s Best U.S. Grocery Retail Program of 2020.

Bond’s annual report, produced in partnership with Visa, surveyed almost 70,000 consumers on more than 100 attributes that examine more than 1,000 loyalty and credit card programs across 34 global markets.

“Nourishing our communities is at the core of everything we do at Food Lion, and making it easier for our neighbors to affordably and reliably feed their families is what we’re all about,” said Neil Norman, director of customer loyalty and shopper marketing. “This honor is a great testimony to our brand, our strategy, and our culture.”

According to The Loyalty Report 2020, continued customer loyalty brings positive outcomes for brands, the following facts also stood out:

• 72 percent of customers say they are more likely to recommend brands with good loyalty programs
• 78 percent of customers say they are more likely to continue to do business with companies that have good loyalty programs

Since Food Lion's Shop & Earn MVP personalized rewards program launched in February 2018, MVP customers have saved more than $58 million on top of their usual MVP savings. Customers can participate in Shop & Earn by creating a digital MVP card account at Foodlion.com or via the Food Lion app and loading their monthly offers.