FMI launched a renewed brand identity as FMI - The Food Industry Association, reflecting its strategy to more broadly represent the food marketplace and embrace a more interconnected supply chain. FMI views retail as the heart of the food industry and recently expanded its membership in response to retailers’ needs, helping them facilitate access and connectivity with suppliers and other business partners.

“FMI provides the most productive forum for connecting and holding constructive dialogue across the food industry,” said FMI President and Chief Executive Officer Leslie Sarasin. “Driven by consumer relevance, we are in the business of food, wherever it is bought, sold or produced, and we are well-positioned to represent everything in the shopping basket — and work closely with every participant in the marketplace.”

This new food marketplace requires an expanded aperture to include the array of experiences of today’s grocery shopper, and so too will the FMI brand.

“Over the last two years, we’ve inspired a recommitment, a renewal of vows among the FMI membership,” said Board of Directors Chairman and President and COO of Wakefern Food Corp. Joe Sheridan. “We’ve even changed who can be a member in the association as a logical step in a direction we’ve been traveling for years, offering greater parity between retailers and their product supplier partner members at the board of directors level.

“As our customers change, so do our industry and our association to better serve and reflect their needs.”