WP Rawl, a premier grower, processor and shipper of leafy greens, is launching a new campaign for 2019: Farm Fresh Greens.
Targeting millennials as well as baby boomers, the year-long campaign was designed to provide guidance for incorporating leafy greens into different lifestyles as well as educating consumers where produce comes from. Positioning itself as the “Leafy Greens Guide,” the company will show consumers a behind-the-scenes look at a modern-day farm featuring its growing, processing and distribution processes.
As part of the Farm Fresh Greens campaign, WP Rawl has enlisted the help of registered dietitians in key market areas to help serve as Leafy Greens Guides for nutrition and wellness. Each will take a deep dive into a specific leafy green providing a thorough nutritional analysis and highlighting the key health benefits. The company will also continue to partner with social influencers each month to provide delicious recipe content using their processed leafy greens brand, Nature’s Greens.
WP Rawl, the registered dietitians and social influencers will share nutritional information, wellness tips, original recipes, recipe videos and more on their websites, blogs and social media channels. The new Farm Fresh Greens website will offer a direct line of communication for nutrition or wellness questions from consumers to the registered dietitians.
“As a company that has been in business for 94 years, we are excited to tell our story and remain the go-to Leafy Greens Guide for our customers and consumers,” said Ashley Rawl, vice president of sales, marketing and product development. “Produce doesn’t magically show up on retail shelves and we are excited to share this educational journey with our consumers.”
For recipes, images, nutritional guidance and more, visit farmfreshgreens.rawl.net and follow along via social media channels, including Instagram, Facebook and Twitter.
