For the fourth consecutive year, Oviedo, FL-based Duda Farm Fresh Foods’ Dandy brand celery is the highlight of the company’s Dip It 2 Win It! sweepstakes. This year the initiative will bring new incentives for fans and an exclusive prize to further consumer engagement.
The contest is the company’s largest annual promotion and is running now through Jan. 10.
The sweepstakes aims to elevate healthier snacking and drive in-store sales during peak football season, while also offering loyal fans a chance to win an exclusive prize ahead of the Super Bowl game, which will be played at Hard Rock Stadium in Miami, home of the Dolphins, on Sunday, Feb. 2.
“Purchase data has shown us that nearly 14 million pounds of celery is sold during the week of the big game,” said Duda Farm Fresh Foods President Dan Duda. “Celery sticks sell higher volumes during this time period and at a higher price average — even more than during the holidays — generating more dollars for the category. We wanted to thank our Dandy fans by launching another year of our popular Dip It 2 Win It! sweepstakes. We hope this inspires more game watchers to incorporate healthy snacking in their game time spread.”
To further enhance football watch parties and drive demand of Dandy-branded celery, Duda Farm Fresh Foods partnered exclusively with Weber Grills to award, for the first time ever, one grand prize winner the new ground-breaking Weber SMOKEFIRE wood fired pellet grill along with a name brand 65-inch LED Smart TV. The company will also be giving away five secondary prizes of name brand 55-inch LED Smart TVs to the remaining winners.
In addition to targeted email marketing and national TV segments airing this month through January, Duda Farm Fresh Foods implored new tactics this year to encourage more engagement among consumers. On the company’s Instagram, it will host a special flash promotion series in conjunction with the larger sweepstakes. Special gift packages will also be sent to select influencers for additional shares on social media. Weber Grills will also share the promotion and relevant grilling recipes on their social platforms to broaden the sweepstakes reach.
Dandy Fresh Cut Celery is the category leader contributing 68 percent to national retail fresh cut celery sales. The brand is committed to providing people with inspiration for healthy and delicious snacking ideas, including incorporating celery as the ideal chip replacement for traditional gameday dips like queso, guacamole, and seven-layer dip.
For gameday entertaining inspiration or to learn more about the Dip It 2 Win It! Sweepstakes, visit www.DipIt2WinIt.com.
